Our mission is to transform the way communities shop for, cook, eat, and relate to the food that is grown and produced in their area. We value local, seasonal, authentic foods and culinary traditions. We strive to put a face on every farmer as we tell their stories and champion their efforts toward a more sustainable and safe food system.

Through our printed publications, websites, and events, we connect consumers with local growers, retailers, chefs, and food artisans, enabling those relationships to grow and thrive in a mutually beneficial, healthful, and economically viable way.